GDPR empowers European residents with legislation that protects their personal data. GDPR authority CNIL defines personal data as any information relating to an identifiable person (you) and covers a broad scope of data, such as first and last names, telephone numbers, pseudonym, date of birth, photos, voice recordings, fingerprints and more. Yes, that’s correct, your voice is protected by European GDPR.
As a voice performer, you’re at the forefront of major GDPR compliance challenges faced by professionals producing dubbing & voiceover content. As voice is considered a personal data, companies storing and processing your voice samples must comply with very specific legal requirements.
Studios providing dubbing & voiceover services often keep voice casting databases to cast projects. These casting databases contain voice samples saved from past projects, samples received directly from actors and agents, samples received from partners, etc. During the casting phase, voice samples are shared with clients, colleagues and other studios. It’s likely you don’t know which studios have which samples and with whom they have been shared with. GDPR gives you the right to know and have a say where and how your data is circulating.
While some industry leaders have embraced GDPR and the implications of processing voice actor data, the majority are slow to adapt. GDPR obligations for studios processing your data include alerting you that you are referenced in their database (they have your samples, contact info, etc.), requesting your consent of use, providing you access to your personal data – samples included – within 30 days upon request, renewing consent of use, processing your modification and/or deletion requests, portability (if not subject to other rights), and more.
GDPR is positive and gives voice actors control of their brand image and how they are presented.
For more information on EU GDPR, we advise consulting the European Commission’s website that details your rights and companies obligations for respecting your rights.
Disclaimer: All data and information provided in this blog post are for informational purposes only. Mediartis makes no representation as to the accuracy, completeness, timeliness or validity of the information contained in this document. We recommend that you consult a lawyer for any legal advice regarding the respect of data protection.