{"id":22104,"date":"2023-06-16T15:03:32","date_gmt":"2023-06-16T14:03:32","guid":{"rendered":"https:\/\/mediartis.com\/?p=22104"},"modified":"2023-06-16T15:43:02","modified_gmt":"2023-06-16T14:43:02","slug":"spotlight-interview-candice-smadja","status":"publish","type":"post","link":"https:\/\/mediartis.com\/fr\/blog\/spotlight-interview-candice-smadja\/","title":{"rendered":"Spotlight interview\u00a0|\u00a0Candice Smadja"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Depuis 1998, <a href=\"https:\/\/www.aocprod.com\/\">AOC<\/a> &#8211; Attention Au Chien &#8211; production musique et sound design fond\u00e9e par Candice et Fabrice Smajda s\u2019est impos\u00e9e en France mais aussi \u00e0 l\u2019international. La semaine derni\u00e8re, l&#8217;agence THE et AOC ont fusionn\u00e9 pour devenir The Dog, agence et production audio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Candice, qu&#8217;est-ce qui vous a amen\u00e9e \u00e0 ouvrir une soci\u00e9t\u00e9 de production ?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mon mari, qui est aussi mon associ\u00e9, est musicien, compositeur. Je l\u2019ai rejoint apr\u00e8s avoir fait mes armes dans le Marketing. Motiv\u00e9e, car je crois au duo Marketing-cr\u00e9ation. Nous sommes aujourd\u2019hui 4 associ\u00e9s, aux expertises compl\u00e9mentaires, dans The Dog qui est maintenant une agence et une production<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Qu&#8217;est-ce qui a conduit \u00e0 votre fusion avec THE ?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Justement ! Fabrice et moi avons toujours eu beaucoup de respect pour le travail de THE. Ce qui nous r\u00e9unit c\u2019est l\u2019exigence et le sens du craft, entre autres. Chacun de notre c\u00f4t\u00e9, nous avions des envies de d\u00e9veloppement, des ambitions sur l\u2019audio digital. Et chacun avions des manques. Dans les premiers \u00e9changes, nous avons rapidement compris la pertinence de la compl\u00e9mentarit\u00e9 entre THE &amp; AOC. Et l\u2019union fait la force !<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Qu&#8217;est-ce qui vous pla\u00eet le plus dans votre travail ?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tout ! J\u2019ai une chance incroyable de faire un m\u00e9tier passion, avec des passionn\u00e9s. Chaque jour nous vivons des challenges fous, les IA aujourd\u2019hui donnent un nouvel \u00e9lan \u00e0 nos m\u00e9tiers<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Quelle est la partie la plus exigeante de votre travail ?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019exigence est une de nos valeurs. Savoir ciseler, faire du sur-mesure, crafter, donner du sens \u00e0 nos cr\u00e9ations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Qu&#8217;est-ce qui vient en premier lorsque vous cr\u00e9ez une identit\u00e9 audio de marque ? Le son ou l&#8217;id\u00e9e ?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019id\u00e9e et c\u2019est un vrai travail d\u2019\u00e9quipe, elle est ensuite fa\u00e7onn\u00e9e surtout par Fabrice et Rapha\u00ebl et les \u00e9quipes, pour rendre l\u2019identit\u00e9 sonore impactante, singuli\u00e8re et m\u00e9morisable. Mon r\u00f4le est de marketer l\u2019id\u00e9e aupr\u00e8s des marques.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>En quoi consiste une journ\u00e9e typique dans vos studios ?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">C\u2019est l\u00e0 o\u00f9 on s\u2019amuse beaucoup, je crois qu\u2019aucune journ\u00e9e ne se ressemble ! Nous avons des rituels, des r\u00e9unions qui structurent nos diff\u00e9rentes activit\u00e9s. Nos 18 studios et salles de montage sont r\u00e9partis sur 3 lieux, ce qui nous oblige \u00e0 \u00eatre rigoureux dans la r\u00e9partition des projets et vigilants quant \u00e0 la coh\u00e9sion d\u2019\u00e9quipe.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Quel est le projet dont vous \u00eates le plus fi\u00e8re ?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dans les projets cr\u00e9atifs, c\u2019est comme les enfants, on ne fait pas de pr\u00e9f\u00e9rence ! The Dog est aujourd\u2019hui le projet dont je suis le plus fi\u00e8re.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Qu&#8217;est-ce qui vous a incit\u00e9e \u00e0 travailler dans ce domaine professionnel ?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Apr\u00e8s avoir \u00e9volu\u00e9 dans les grands groupes am\u00e9ricains en tant que \u201cmarketeuse et communicante\u201d, o\u00f9 je me suis beaucoup amus\u00e9, j\u2019ai eu tr\u00e8s envie d\u2019entreprendre. La cr\u00e9ativit\u00e9 est mon booster et je suis un buvard \u00e0 \u00e9motions ! La musique, le son, la voix sont des vecteurs formidables d\u2019\u00e9motion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00c0 quels secteurs vous adressez-vous ?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nous nous adressons aux agences de publicit\u00e9, aux productions de films (Publicit\u00e9\/cin\u00e9ma) et aux marques de tous secteurs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Vos process sont-ils diff\u00e9rents suivant ces secteurs ?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Oui, nous n\u2019abordons pas un casting pub, un livre ou un podcast de la m\u00eame mani\u00e8re. En publicit\u00e9 nous aurons besoin d\u2019extraits teint\u00e9s dans l\u2019\u00e9motion des personnages du spot (Dynamique, souriant, etc), en livre audio c\u2019est d\u2019abord la voix naturelle qui nous int\u00e9resse, car elle incarnera le livre et en parall\u00e8le ce que nous cherchons c\u2019est la palette de jeu du com\u00e9dien, puisqu\u2019il va incarner plusieurs personnages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A quoi est li\u00e9 le succ\u00e8s de vos projets <\/strong>?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nous sommes pr\u00e9sents sur le march\u00e9 de la production audio depuis pr\u00e8s de 30 ans et je pense que le succ\u00e8s repose sur 4 piliers : La passion &#8211; La rigueur &#8211; La cr\u00e9ativit\u00e9 &#8211; La loyaut\u00e9<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pour vous le casting est-il une partie importante de votre travail ?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Absolument ! Pr\u00e8s de la moiti\u00e9 de l\u2019\u00e9quipe fait des castings quotidiennement, mais 100% des collaborateurs sont sensibilis\u00e9s et sensibles \u00e0 la voix et au casting. Certains sont entr\u00e9s chez nous et repartis, car passionn\u00e9s par la voix, et se sont dirig\u00e9s vers le doublage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Comment Mediartis a influenc\u00e9 les changements de processus de casting chez vous en interne ?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nous avons longtemps cherch\u00e9 une solution qui r\u00e9ponde \u00e0 la gestion de castings. Nous avions 3 principaux probl\u00e8mes:<br>1\/ Cr\u00e9er un catalogue de voix \u00e0 jour, nous sommes aussi prescripteurs pour nos clients de nouvelles voix \u00e0 d\u00e9nicher.<br>2\/ Archiver les castings et les rendre facilement accessibles aux \u00e9quipes. Par souci d\u2019efficacit\u00e9, je dis toujours aux \u00e9quipes de s\u2019inspirer des castings d\u00e9j\u00e0 faits. Cela ne veut pas dire que nous proposons toujours les m\u00eames, au contraire !<br>3\/ \u00catre conforme au RGPD.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au niveau des op\u00e9rations, depuis que nous avons int\u00e9gr\u00e9 Mediartis, nous avons challeng\u00e9 nos process casting et avons nomm\u00e9 une collaboratrice en interne qui est lead sur les mises \u00e0 jour et la qualit\u00e9 des infos, du fichier et du respect des nomenclatures. Tout cela a contribu\u00e9 \u00e0 plus de v\u00e9locit\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Avez-vous d\u00e9j\u00e0 int\u00e9gr\u00e9 des applications cloud dans vos processus de travail ?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Oui absolument. Il y a 5 ans nous avons revu tous nos outils et process et chaque ann\u00e9e nous challengeons ces outils et process dans le but de progresser. Nous utilisons Google Workspace, communiquons avec Slack par exemple. Notre travail chez The Dog, c\u2019est de cr\u00e9er et de produire et pour que les \u00e9quipes passent moins de temps \u00e0 la gestion prod\/admin ou organisationnelle, ces outils sont des facilitateurs formidables.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>L&#8217;IA et la voix de synth\u00e8se provoquent beaucoup d&#8217;inqui\u00e9tude chez les com\u00e9diens, l&#8217;avez-vous ressenti dans vos studios ?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Oui nous en parlons souvent. Un sujet passionnant autant qu\u2019inqui\u00e9tant, sur lequel nous \u00e9changeons beaucoup aussi avec l\u2019Association &#8220;Les Voix\u201d. Le d\u00e9veloppement des IA, dans tous domaines, va vite. De mon point de vue, nous devons analyser les menaces et d\u00e9velopper les opportunit\u00e9s, comme nous le faisons dans l\u2019industrie de la musique depuis les ann\u00e9es 2000.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pour vous le RSE est-il renforc\u00e9 par l&#8217;am\u00e9lioration des relations avec les com\u00e9diens, le respect de leurs donn\u00e9es ?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tous les com\u00e9diens sont embauch\u00e9s en tant qu\u2019intermittent, ainsi nous sommes employeurs au m\u00eame titre qu\u2019avec nos collaborateurs permanents. De mon point de vue, c\u2019est de notre responsabilit\u00e9. Nous devons donc apporter autant de vigilance dans le respect de leurs donn\u00e9es. Lorsque le RGPD a \u00e9t\u00e9 mis en place, nous avons consult\u00e9 notre cabinet conseil pour comprendre la marche \u00e0 suivre avec les talents. Depuis, la solution Mediartis nous a apport\u00e9 un gain de temps incroyable et une r\u00e9elle tranquillit\u00e9 d\u2019esprit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Etes-vous sensible \u00e0 la limitation de la circulation des donn\u00e9es personnelles y compris les extraits des voix des com\u00e9diens ?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le privil\u00e8ge de l\u2019exp\u00e9rience fait que nous y sommes tr\u00e8s sensibles ! R\u00e9aliser un casting, c\u2019est une expertise qui s\u2019acquiert avec l\u2019exp\u00e9rience. C\u2019est un vrai travail cr\u00e9atif, il faut \u00eatre curieux aussi. Nous aimons aussi faire d\u00e9couvrir des nouveaux talents \u00e0 nos clients. Les extraits de voix sont des assets de valeurs et nous prenons soin de ne pas \u201cdistribuer\u201d des extraits mais bien de les valoriser.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Aimeriez-vous que vos partenaires (agents, studios partenaires) soient aussi sur Mediartis pour pouvoir int\u00e9grer leurs propositions directement dans vos projets livr\u00e9s \u00e0 vos clients ?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ah oui et nous en parlons au plus grand nombre !<\/p>\n\n\n\n<div class=\"wp-block-uagb-separator uagb-block-7ccde2ad\"><div class=\"wp-block-uagb-separator__inner\" style=\"--my-background-image:\"><\/div><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>About The Dog<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u2019appuyant sur une \u00e9quipe de 28 talents r\u00e9partis sur 3 sites regroupant 18 studios, The Dog intervient sur la supervision musicale, la production de bande-son pour la publicit\u00e9, la s\u00e9rie TV, le cin\u00e9ma, l\u2019identit\u00e9 sonore, l\u2019adaptation, le versioning\u2026 mais aussi le livre audio, le podcast natif, apportant ses comp\u00e9tences en marketing audio.<\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-dee78cc0 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/mediartis.com\/wp-content\/uploads\/2023\/06\/PHOTO-THE-DOG-7_1-848x477-3.jpeg \" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/i0.wp.com\/mediartis.com\/wp-content\/uploads\/2023\/06\/PHOTO-THE-DOG-7_1-848x477-3.jpeg?resize=800%2C450&#038;ssl=1\" alt=\"\" class=\"uag-image-118983\" width=\"800\" height=\"450\" title=\"\" loading=\"lazy\"><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Depuis 1998, AOC &#8211; Attention Au Chien &#8211; production musique et sound design fond\u00e9e par Candice et Fabrice Smajda s\u2019est impos\u00e9e en France mais aussi \u00e0 l\u2019international. La semaine derni\u00e8re, l&#8217;agence THE et AOC ont fusionn\u00e9 pour devenir The Dog, agence et production audio. Candice, qu&#8217;est-ce qui vous a amen\u00e9e \u00e0 ouvrir une soci\u00e9t\u00e9 de [&hellip;]<\/p>\n","protected":false},"author":156149975,"featured_media":153277,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","content-type":"","_uag_custom_page_level_css":"","_jetpack_newsletter_access":"everybody","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[36253],"tags":[36255,36257,36254],"class_list":["post-22104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","tag-aoc-productions","tag-interview","tag-the-dog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spotlight interview\u00a0|\u00a0Candice Smadja<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediartis.com\/fr\/?p=22104\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spotlight interview\u00a0|\u00a0Candice Smadja\" \/>\n<meta property=\"og:description\" content=\"Depuis 1998, AOC &#8211; Attention Au Chien &#8211; production musique et sound design fond\u00e9e par Candice et Fabrice Smajda s\u2019est impos\u00e9e en France mais aussi \u00e0 l\u2019international. La semaine derni\u00e8re, l&#8217;agence THE et AOC ont fusionn\u00e9 pour devenir The Dog, agence et production audio. 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