Voice data processing regulations and GDPR – who does it apply to in the voice production industry?

GDPR is based on accountability and imposes strict laws concerning the collection, storing and processing of European personal data for all organisations and professionals doing business in the European Union and/or working with companies situated in the EU.

GDPR has forced the audiovisual and entertainment industries to completely rethink and restructure traditional handling and processing of European personal data.

Large production groups

  • Big production groups have local subsidiaries worldwide and often subcontract voice production providers for voice specialty projects. Production groups must ensure GDPR compliance of voice data handling by every participant in their voice production workflow. EU laws demand companies be able to confirm GDPR compliance of all project participants.

Independent production companies and studios

  • Often contracted by national and international companies to provide voice production support and management, localised production companies and independent voice service providers must ensure voice castings are compliant and that every voice sample and all other performer personal data used for a project has been processed in accordance with GDPR. One weak link in the chain puts everyone involved in the project at risk.

Artistic Directors

  • Artistic directors work as freelancers or are contracted by producers to manage local logistics of voice over and dubbing production. Regardless of their legal structure, they must ensure the samples they use are GDPR compliant and that they have trackable authorisations to use and store voice actors’ samples for castings.

Talent Agents

  • Voice agents interact with all participants in voice production workflows. Every voice sample being used to promote talents to producers, artistic directors, and final clients, MUST be GDPR compliant and be part of an ongoing processing workflow that respects GDPR policies.

It’s not enough to have a voice production contract, or claim rights of use because samples are used in a professional context, ALL voice clips used for castings must be GDPR compliant. Use of voice clips to cast cannot be justified as professional data without explicit consent from the voice performer authorising a company or individual to use clips for casting purposes.

Contracts signed with voice actors allow for the use of audio recordings for specific durations and use. However, to use these voice reels, even partial excerpts, for other castings, companies and freelancers are obligated to obtain specific and explicit consent from the performer concerning where and how the clip will be used, how long it will be stored, etc., which is 100% independent of a professional project-specific contract. Consent must be granted every 2 years and performers have enforceable rights to access samples and all other personal data being stored and used by organisations and independent professionals.

Disclaimer: All data and information provided in this blog post are for informational purposes only. Mediartis makes no representation as to the accuracy, completeness, timeliness or validity of the information contained in this document. We recommend that you consult a lawyer for any legal advice regarding the respect of data protection.

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