Voice data sharing and storage practices in the entertainment industry

Voice samples fuel the voice production industry: From the dubbing of films, TV and internet series, to voice overs for animation films, video games, TV and radio advertising, audiobooks, documentaries, and telephony… we’re in contact with voice performers several times a day.

These industries are high growth, year after year, with the evolution of new technologies and the diversification of media supports, TV channels, radio, internet, social networks, video game networks…

The voice industry must produce large volumes of voice production, and is able to do so with qualified voice performers, some working in recording studios and others in home studios.

Voice actors send you voice samples via email, or upload them to specialty voice casting platforms like, where you can listen to them.

You’re most likely keeping precious voice clips from recording sessions you’ve directed for future castings, enriching your private voice database. You share samples with subcontractors, notably with casting and artistic directors, for their future voice castings, and of course, with your final clients when proposing candidates for their projects.

Voice samples are shared continuously and circulate via email, MMS, internet platforms, cloud share links, and transfer platforms. Clips are stored on computers, external hard drives, phones, clouds, USB keys…not only yours, but those of your clients, subcontractors, partners and colleagues.

Our industry finds itself in a bit of pickle because of a progressive adaption to the ease of digital sharing and stocking voice data.

Unstructured evolution of data sharing, such as ours, is what drove the European Union to establish the General Data Protection Regulation to protect Europeans’ personal data.

The audiovisual industry has closed their eyes, avoiding addressing industry voice data handling and processing practices until now. GDPR strictly imposes a change in our habits, at the risk and peril of heavy financial sanctions for non-compliance.

Voice is a personal data, and this means we need to rethink our habits of sharing and storing samples, along with other personal data. We need to start fresh and guarantee clients and voice performers transparent and respectful GDPR compliance. Financial and reputation risks are too important to gamble in such a lucrative industry where reputation is everything.

Disclaimer: All data and information provided in this blog post are for informational purposes only. Mediartis makes no representation as to the accuracy, completeness, timeliness or validity of the information contained in this document. We recommend that you consult a lawyer for any legal advice regarding the respect of data protection.

Share this article

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email